Project Name：Design of “Fall In Love With Tea” Milk Tea shop in Shenzhen
Chief designer：Peng Jian
Participating designer：Zhou Chenglin Chen Guan
The customer's consumer group positioning is: active thinking, pursuing fashion, curiosity and eagerness, and trying to lead the young people who are leading the new trend of consumption in the forefront of the times.
This group will have impulsive consumption due to the fashion level of the store, whether the decoration style of the store matches the innate fashion temperament and other factors.
Therefore, the design of this tea shop should conform to the trend of young groups. Just like the popular ins wind, we determine the color through the element map provided by both sides. The main colors are: black + white + gray + partial pink and rose gold. Partial use is to avoid too much pink and it seems to be lower grade.
Overall renderings. The function of the glass door is to expose the overall structure of the room to the eyes of the masses, which can attract more attention and make people stop to watch, thus achieving the gathering of people's traffic; the color of the store logo is golden, simple and clear, and the white marble with black texture is used as the The background can be more prominent.
Layout plan and Lighting layout
Live picture before renovation
The bar is customer-oriented, allowing customers to see the entire production process. The words written on the small blackboard and chalk give people a sense of childlikeness; the white marble is the background, which can highlight the pink English sentences.
Visually speaking, all the colors in the whole are ingeniously blended together. The half of the wall is black and white, and the other half is the hexagonal brick around the shop logo. The black and white grid is simple and fashionable. The hexagonal brick is beautiful and creates space. The sense of exquisiteness and literary sense; the pink cushion uses a metal frame because the two are not awkward and can also be combined with each other; considering the overall style, a simple white chandelier and cloud decoration are used; The photo frame is decorated with decorative walls to enhance the elegance of the space; the green plants are placed because it can make the whole life more lively and make the customers feel the nature.
This is another corner of the store, white and clean environment, warm lighting, and chic murals.
The visual sense of openness overlooking the sky. It can be seen more clearly that the store's more popular decorations, such as the pigs, the pink leopards, the flamingos, etc., can attract people's attention and attract the attention of the people; Simple and stylish; decorated with small cabinets can make people feel warm, like in their own home.