银饰店该如何低调奢华又有内涵/ 广州历新设计

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项目名称： Outi Linka 银饰店设计

Project name：Design of the Outi Linka Silverware shop 

主设计师：彭建

Chief designer：Peng Jian

参与设计师：周城林 ， 陈冠

Participating designer：Zhou Chenglin ，Chen Guan

设计说明： 

越来越多的人喜欢佩戴银饰，许多创业者就此抓住机会，想开一家银饰店，那么怎么样的银饰店会吸引更多人流量呢？除了地方的选择，银饰质量的保障，最主要的是一个店面的装修，如果能一下子抓住人们的眼球，就是极好的。

我们给Outi Linka的定位就是奢华，但是也不失时尚和低调，选择冲击力强大的色调，别具一格的装修，这些可以使人们产生一览到底的购买欲，可以得到更多消费者的青睐。

Design Notes：

More and more people like to wear silverware. Many entrepreneurs seize the opportunity to open a silverware store. So what kind of silverware store will attract more people? In addition to the choice of place, the guarantee of the quality of silverware, the most important thing is the decoration of a storefront. If you can catch people's eyes at once, it is excellent.

Our positioning for this store is luxury, but it is also fashionable and low-key, choose the strong color of the impact, and unique decoration, which can make people have a desire to buy at a glance, and can be favored by more consumers.

我们可以一起来赏析一下这个案例：

We can come together to appreciate this case:

图为店面的总体效果图。根据定位我们定下来的颜色是金属明黄色，活力的颜色可以很好的吸引眼球。银饰店的logo以黄色为背景，居中而立，左边是一则珠宝海报，可以很好地点亮主题。

The picture shows the overall rendering of the storefront. According to the positioning, the color we set is bright yellow, and the vibrant color can attract the eye. The logo of the silverware store is set against the background of yellow. The left side is a jewellery poster that can light the theme well.

图为平面布置图

The picture shows the floor plan

①装饰柜  Decorative cabinet  ②手镯手链  Bracelet

③耳饰  Earring               ④橱窗  Shop window

⑤网红展示柜  Display cabinet of Internet celebrity

⑥项链  necklace              ⑦毛衣链  Sweater chain

⑧发夹、发箍、发圈  Hairpin, headband, hair band

⑨仓库  Warehouse            ⑩收银台  Checkout counter

①①展柜  Showcase   ①② 胸针  Brooch  ①③戒指  Ring finger

这是在勘测未改造前的现场图

This is a picture of the scene before the survey was remodeled.

这是现场施工图

This is a picture of on-site construction

店内的布局是简单醒目的，中间两个展示柜以方型为主，旁边两列置物柜都是多设计了几个格子，这样子可以使饰品很好地陈列出来。木质展示优雅，洁白干净的背景使人身心愉悦，更加突出店内的与众不同。我们可以看到展示柜上方的吊灯，螺旋状的水晶吊灯可以凸显高档和大气。店内灯温馨明亮，银饰品可以在灯光下闪烁光芒，这样子更利于增进消费者的购买欲。
The layout of the store is simple and striking. The two display cabinets in the middle are mainly square. The two adjacent lockers are designed with several grids, which can make the ornaments display well. The wooden display is elegant, the white and clean background makes people feel good and happy, and it highlights the difference in the store.We can see the chandelier above the display cabinet, and the spiral crystal chandelier can highlight the high-grade and atmosphere. The lights in the store are warm and bright, and the silver jewelry can shine under the light, which is more conducive to enhancing consumers' desire to buy.

大理石的地面光滑干净，可以折射灯光的色彩。这些柜子整齐排列，更能彰显卖家的精致，分类区域一眼就能明白，这样可以使人更容易更简单地挑选。

The marble floor is smooth and clean, refracting the color of the light. These cabinets are neatly arranged to better reflect the exquisiteness of the seller, and the classification area can be understood at a glance, which makes it easier and easier to select.

另外角度看置物柜，所有种类都很好地隔开，不会混淆，这些耳饰的置物柜配以明亮的灯光，可以使耳饰闪闪发光，促进女性的好奇心理，并且有一定的诱惑力。

In addition, the storage cabinets are all well separated and will not be confused. The lockers of these earrings are equipped with bright lights to make the earrings sparkle, promote women's curiosity, and have a certain temptation.

我们来看看收银台一角。收银台的柜子采用显眼突兀的天蓝色，可以很好地辨别，也显得整个空间布局不会单调无趣。收银台后方是店铺logo，旁边一个置物柜可以放置精致的项链，可以用来展示价格较高昂的饰品，以此提高店铺的档次。左边两个柱体放置女性挎包，在冲击感十足的环境里多了一份女性的柔和。白色吊灯散发明亮光芒，使人精神焕发。

Let's take a look at the corner of the checkout counter. The counters at the checkout counter are clearly visible in the sky blue, which makes it easy to distinguish, and it seems that the entire space layout will not be monotonous. Behind the checkout counter is the store logo, and a locker next to it can be placed with a delicate necklace that can be used to display expensive accessories to improve the store's grade. The two pillars on the left are placed with a female satchel, adding a feminine softness in a shock-filled environment. The white chandeliers are invented and brightened, making people feel refreshed.