Concealed Beneath the Urban Landscape
This project is situated within the underground area of the Shenzhen Bay Innovation and Technology Center, where Kudou Coffee has established a flagship store integrated with office spaces. Prior to the design phase, the only outdoor-facing natural light source was allocated to the store, leaving the office spaces devoid of natural illumination. These office spaces were transformed into enclosed underground rooms, presenting a significant challenge for this design task. Our team needed to employ innovative solutions to partition the space and infuse the underground area with sunlight, fresh air, and vitality.
▼门店入口，entrance of the project © 生辉 / 肉山传媒
▼户外家具，outdoor furniture ©叙室设计
▼外立面细部，exterior facade details ©叙室设计
▼由室外看向室内，viewing the interior from outside © 生辉 / 肉山传媒
▼橱窗结构轴测图，axonometry of window structure ©叙室设计
Mangford envisions the city as a vessel of culture. We aspire to embed a luminous and transparent ‘Cultural Greenhouse’ between the office and store spaces. This greenhouse serves as an exhibition area while also offering a connection to nature within the enclosed office area. The original hollow brick partitions have been replaced with window spaces framed by steel and glass. The window structure is divided into two sections: the upper part for displaying a long scroll of coffee-themed artworks, and the lower part for showcasing botanical installations. Through this cultural greenhouse, our goal is to transform the mundane commercial space into a versatile area enriched by art.
▼门店概览，overview of the store © 生辉 / 肉山传媒
▼由入口看向橱窗，viewing the bay window from the entrance © 生辉 / 肉山传媒
The long scroll showcases various themed coffee shops located in urban landscapes, movie scenes, interior spaces, as well as unique elements like a handcart, a hot air balloon, or a thatched cottage. These diverse and distinct coffee shop depictions highlight the burgeoning and inclusive vitality of modern coffee culture.
▼由吧台看向橱窗，viewing the bay window from the bar counter © 生辉 / 肉山传媒
▼由入口看向大台阶，viewing the steps from the entrance © 生辉 / 肉山传媒
▼大台阶细部，details of the steps © 生辉 / 肉山传媒
▼门店家具细部，details of the store furniture © 生辉 / 肉山传媒
The botanical installations feature a backdrop composed of coffee-related elements such as wooden frames, coffee bean sacks, coffee machines, and bean roasters. Lush moss and wild plants thrive within, creating a blend of art, commerce, and nature. The expansive steps in front of the window serve as the main activity area, providing customers with their own comfortable corners.
▼由台阶看向吧台，viewing the bar counter from the steps © 生辉 / 肉山传媒
▼橱窗装置，installation of the bay window © 生辉 / 肉山传媒
Steel Structure and Glass
▼家具轴测图，axonometry of the office table ©叙室设计
The design employs double-layered staggered glass to create visual separation between the store and office areas. Seven I-beams support the frame of the glass windows. The outer layer of ultra-clear glass is crucial for introducing precious natural light into the dim office area. Coupled with the soft artificial lighting within the windows, it creates a pure and lightweight atmosphere indoors. The inner layer of frosted glass blurs the boundaries between public and private spaces. The interior and exterior scenes of the glass windows become more vivid and intriguing through materials and play of light and shadow. The white translucent glass wall diffuses the greenery of the window installations, imparting a vibrant and dynamic façade to the office area.
▼办公室入口，entrance of the office © 生辉 / 肉山传媒
▼办公室概览，overall of the office area © 生辉 / 肉山传媒
▼由办公区看向橱窗，viewing the retail area from the office © 生辉 / 肉山传媒
▼办公室立面，interior elevation of the office © 生辉 / 肉山传媒
▼办公家具细部，details of the office table © 生辉 / 肉山传媒
The design retains the original rugged appearance of concrete walls and columns, while warm wooden furniture runs through the entire project space. The outdoor pine wood furniture and custom birch wood desks and storage cabinets strike a balance in material, counteracting the coldness and strength of the steel structure and concrete. This design juxtaposes steel, concrete, and warm wood, creating a harmonious blend of elements that enriches the space.
▼由公共办公区看向财务室，viewing the finance room from the office area © 生辉 / 肉山传媒
▼办公室细部，details of the office area © 生辉 / 肉山传媒
▼办公室内部，interior of the office © 生辉 / 肉山传媒
▼财务室细部，details of the finance room © 生辉 / 肉山传媒
Built for Everyday Life
For the owner, the decision to establish their headquarters in the underground district of Shenzhen Bay CBD was driven by a crucial consideration: to better shape a community culture and establish lasting connections with customers. The new space not only offers significant flexibility and adaptability for hosting various events and gatherings, but also creates a daily space with a familial atmosphere for the owner’s enterprise and the surrounding community. The location serves as a hub for fostering a sense of community and connecting with customers on a long-term basis.
▼橱窗夜景，night view © 生辉 / 肉山传媒
▼入口立面图，elevation of the entrance ©叙室设计
▼室内立面图，interior elevations ©叙室设计
▼结构细部，construction details ©叙室设计
Project name: KUDDO Headquarters Concept Center
Project type: Interior design
Design year: 2023.2
Completion Year: 2023.8
Leader designer & Team: Jiahui Yang, Weisen Cai, Yupeng Fan
Project location: Shenzhen Bay Innovation and Technology Center B1
Gross built area: 425㎡
Photo credit:meat mountain
Materials: Old brick, metal paint, real stone paint, micro cement, European pine board, birch board, oil sand glass